Brand kit

benflow brand

Logo, colors, typeface and usage rules for suppliers, partners and press. Every logo has a transparent background, in SVG, PNG and PDF.

Download the full kit (.zip)Full brand guide (Portuguese)

Files

Logos to download

Vector (SVG) for web and screens, PDF for print and PNG in two sizes. The full kit has all of it in folders, with a summary of the rules.

Horizontal logo

Symbol and name together. This is the main version: use it whenever it fits.

For light backgrounds
Website, slides and print on white or light gray.
SVG PNG 1200 px PNG 4800 px PDF
For dark backgrounds
On black, forest green or a dark photo.
SVG PNG 1200 px PNG 4800 px PDF
One color, black
One-color printing, stamps and engraving.
SVG PNG 1200 px PNG 4800 px PDF
One color, white
On a photo or dark background, when only one color fits.
SVG PNG 1200 px PNG 4800 px PDF

Symbol

The dog on its own, for square spaces or when the name is already nearby.

For light backgrounds
On white or light gray.
SVG PNG 512 px PNG 2048 px PDF
For dark backgrounds
On black or forest green.
SVG PNG 512 px PNG 2048 px PDF
One color, black
Stamps, embroidery, engraving and merch.
SVG PNG 512 px PNG 2048 px PDF
One color, white
On a dark background, in a single color.
SVG PNG 512 px PNG 2048 px PDF

Square logo

The symbol inside the rounded square, like the app icon.

Square
Avatar, social media profile and app icon.
SVG PNG 512 px PNG 2048 px PDF
Green square
Marketing and promotional pieces.
SVG PNG 512 px PNG 2048 px PDF

Colors

Brand colors

Green is the accent: use it sparingly, on ink or white.

Ink
#0E0F0C
RGB 14 15 12
Outline, creases, name and dark background
Green
#9FE870
RGB 159 232 112
Back of the ear, tag and highlights
Forest green
#163300
RGB 22 51 0
Text on green and deep backgrounds
White
#FFFFFF
RGB 255 255 255
The dog's paper
Canvas
#E8EBE6
RGB 232 235 230
Shaded face and website background

Typeface and name

Inter, and the name always in lowercase

Headings in Inter Black (900), with slightly tighter letter spacing. Body text in Inter Regular (400) and Semibold (600).
Inter is free: download it from Google Fonts (opens in a new tab).
Always write the name in lowercase, even at the start of a sentence: benflow.

From request to delivery

Inter Regular for body text, easy to read at any size.

Usage rules

How to use the logo

Do

Light-background logo on white or light gray.
Dark-background version on black or forest green.
On the brand green, only the square logo.
Black or white when printing in a single color.
Clear space around the logo of 1/4 of the symbol's height, with nothing inside.

Don't

Mirror the symbol: the upright ear always stays on the left.
Stretch, rotate, skew, or add a shadow or outline.
Change the colors, including the green on the back of the ear.
Place the bare symbol on green: the ear disappears.
Type the name in another typeface: always use the file.
Use the symbol below 48 px or the horizontal logo below 32 px tall.

Details

Company details

For vendor registration, invoices and credits in materials. Questions about the brand or a use not covered here: contact support.

Brand: benflow
Company: ALLYCODE DESENVOLVIMENTO DO SOFTWARE LTDA.
CNPJ: 60.545.857/0001-19
City: Ourinhos, SP
Site: benflow.net
Contact: Support